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nature and importance of sales management ppt

The sales force may communicate effectively with the other departments of the company if it is a well-planned organization and has an appropriate distribution network. Approach to Get the Relationship Off to a Good Start. It is useful in stabilising sales volume and also required to increase short term sales of the products or services. Brand loyalty is no longer assumed and salespeople must work hard to keep a hold on their customer base. Student at Institute of Information Technology & Management. f Steps in the Selling Process Seeking Out, Clarifying, Step 5. Analytical cookies are used to understand how visitors interact with the website. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. A sales manager should determine what rewards are important and desirable by the sales force and develop motivational plans and compensation mechanism to reward the successful salesperson. Different organisations have different type of needs for selling. 4. Business and economics portal. We've updated our privacy policy. His ability to handle situations like this will decide his success level. Patients with type 2 diabetes with generalized obesity or with central overweight, often with nonalcoholic fatty liver disease, frequently require insulin doses in the range of 65 to 100 units per day or much higher. This change of thrust on learning sales management in a more scientific manner has occurred due to a number of reasons. Sales management is also defines as the attainment of sales force goals in an effective and efficient manner through: o Planning o Staffing o Training o Leading o Controlling firms resources. Account Disable 12. Verffentlicht am 25. Measuring and monitoring their performance. Effective use of sales promotion schemes, 9. Sales organizations are looking for diversity in experiences, background, culture, and frames of reference for their sales personnel. The salespeople used a wooden box, 26 inches long, containing, in specifically hollowed compartments, axe, sword blades, buttons, etc. 2. 2. The planning, recruiting and selection, training, organizing, supervision, compensating and coordinating of the sales force, all these come under sales management. Consumers want to pay the lowest possible price while producers and middlemen or marketing men strive few the maximum possible profit For this the cost of production is to be reduced considerably. The reason behind the growing prominence of sales staff in the organizational context is that sales staff is one of the most vital contact points with the customers. Other elements of the marketing mix, such as the perceived quality of the product, the pricing policy followed in the market, and the level of promotional support, also influence the sales performance of the people in an organization. It is Dagmar of the marketing system- This is the first importance of sales management and it means that sales management helps the marketing and selling plans to convert or transform into profitable actions. Tap here to review the details. Sales management majorly focuses on the company's continuous growth. These order cycles are linked to payment cycles also, whereby the cash is automatically transferred to the sellers account from the buyers account and there is no need for a follow-up to realize the sales proceeds. To do so, it creates a suitable organizational structure, with an appropriate communication system. We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program. The actual performance is then measured. Because of the immediate nature of the impact, sales promotions have, in the past, been thought of as merely . The most important is the customer orientation in Indian organizations. The role of a sales manager in an organization has become strategic and formidable. The control process starts by setting up performance standards. Sales management refers to the management of sales personnel, though sometimes, in a broader sense, it covers advertising, distribution, pricing and product designing, all elements of marketing management. The salespeople should be motivated enough to stay committed to the job and contribute incessancy. India was a great destination for traders and resellers in the medieval age for spices, carpets, jewellery, etc. Sales are the lifeblood of any organisation and managing the sales process is one of the most important functions of any business. The long-term association between buyers and sellers becomes the focus of business with the customers. Adoption of a selfishly sound but defensible sales policy. He/ she is looked at as a combination of an accountant, a planner, a personnel manager, and a marketer at the same time. Role 6. The management has manifold responsibilities. Sales management is how sales managers organize, motivate, and lead their sales reps while tracking and improving team performance. Nature of Marketing 1. Implementation or sales plan for the territory, 12. Title: Personal Selling and Sales Management 1 Personal Selling and Sales Management. You can read the details below. The presentation tells you about the various aspects and characteristics of Sales management. An in-depth explanation of sales management. Personal characteristics, personality traits, level of intelligence, and analytical ability to comprehend the selling situations will decide his success level in the sales field. Technology is having an impact in two ways- in terms of the selling function as a whole, and also in terms of the performance of the selling function by an individual salesperson. The use of various networks such as www(dot)indianrailways(dot)com or www(dot)jetairways(dot)com and similar websites help the salespeople to speed up the reservation process, send email to customers from home, workplace, and while traveling, and access banking information about new products and services of competitors from the websites. This has changed the selling process from transactional selling to relationship selling. Now customize the name of a clipboard to store your clips. By accepting, you agree to the updated privacy policy. Objectives of Sales Promotion: The basic purpose of sales promotion is to increase the sales of a product by creating demand. The history of salesmanship is as old as human civilization. Avenue5 is growing, and we are in search of a maintenance technician to join our dynamic team of Fivers! Sales management interfaces with the distribution channels and the external public. This trend includes the level of integration of technology with sales function, the changes in the approaches to selling, the evolution of the customers needs and expectations, and the composition of the sales force on the basis of gender and qualifications. Variations are deeply examined. We've encountered a problem, please try again. Tata Motors has integrated around 56 suppliers to its automated supply chain management system. After the training programmes are over, the sales staff needs to go and work in the field. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. It serves as a standard. Activate your 30 day free trialto continue reading. The modern concept of sales management revolves around the development of human resources. Click here to review the details. Sales organizations are increasingly becoming dependent on the sales force due to various reasons. Pharma majors such as Torrent and Pfizer also use technology to augment the job of their salespeople and manage the demands in the marketplace. non verbal communication differences between cultures ppt. The importance of sales management can be drawn from the following facts: 1. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. The focus of sales management should therefore be on identifying, grooming, leading, and motivating a set of trained salespeople to achieve higher sales and create positive impression about the firm. The traditional sales management was more product-driven, whereas modern sales management is more oriented towards mapping customers needs and delivering products to satisfy customers needs. Sales Management coordinates with other functions within the organization i.e., distribution, product management, marketing research, advertising and finance and external customers like distributors, dealers and users for achievement of the sales objectives. Planning and control go hand-in-hand. But modern sales management is confronted with challenges that affect both productivity and efficiency of its selling approach. Sales policies are subject to review in the light of the situation. A supervision policy should give enough freedom to the sale force to apply creative selling skills in realizing a sale. Thomas J. Watson was trained by Mr Patterson who later founded International Business Machines (IBM). In smaller organizations, the informal control works. Reflection and Discussion Week 12 Reflection and Discussion Week 12Assigned Readings:Chapter 9. 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Due process requires much more, particularly given the unprecedented nature of the proposal and the potentially adverse consequences it could provoke, (ii) the proposed policy would create significant costs and problems for state agencies, for the private sector, and for its citizens, (iii) the document format designated in the proposed policy . 2. The cost of acquiring a customer is increasing day by day, whereas if one is able to retain the profitable customer, it has a unique advantage in business. Sales Management The cookies is used to store the user consent for the cookies in the category "Necessary". The performance of a salesperson is also influenced by his ability to perform the job. Lastly, corrective action is taken to set the matter right. The policies should be the guiding force in deciding what kind of job behaviour and performance is desired from each salesperson and how they can be shaped and directed towards achieving organizational goals. objectives of personal selling ppt . Many Indian companies provide hardware support in the form of notebooks to their salespeople for data recording, transmission, and retrieval for faster access to customer order information, price data, and bid specifications. In many situations, the condition of the economy influences the organizations so much that their demand pattern is moderated by the end-user demand. The sales policies are put in black and white. v. t. e. A conglomerate ( / knlm.r.t /) is a multi-industry company - i.e., a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Tap here to review the details. The sales manager is a subordinate of the marketing manager. If a salesperson is well prepared, organized in his selling approach, knowledgeable about not only his own products but also the competitors products, and has the ability to be a problem- solver for the custom, he will be able to build positive impressions in the customers minds about the firm and create an overall positive image of the firm. 2. Strategy Evaluation and GovernanceInitial Postings: Read and reflect on the assigne Receivable management aims at raising the sales volumes and profit of the business by managing and providing credit facilities to customers. It refers to the direction and control of salesmen. 4. The average time that is taken to close the deals. Newer technology has made it possible to automate the sales force. Free access to premium services like Tuneln, Mubi and more. Management Oriented:This serves as an instrument in managers' hands to deal effectively with business-related problems and uncertainties. These decisions will influence the personal selling objectives and organizational deployment of resources to personal selling efforts. Wholesalers and manufacturers hired greeters and drummers who would seek out and invite retailers to visit the display of the owner. Most of the Indian software companies also appoint sales and maintenance staff at clients project sites to solve any immediate problem. This is how the canned sales approach began. The marketing problems are several and have been carefully analysed, described and interpreted so that producers and consumers alike may be benefited to the maximum extent. Improves Staff Quality A sales plan is only as good as the people who. In a traditional auction model, people quote high for a deal, whereas in priceline(dot)com, the customers go for the lowest prices and a deal is struck by matching the offer of sale of the customers. Objectives 5. On many occasions their job behaviour is influenced and sometimes constrained by the environmental factors such as the situation in the market, the level of competition, the market demand for the category, and the condition of the economy in providing consumption power to the end-users. This kind of customer orientation demands exploring newer methods and techniques of selling. These emerging trends are affecting the business practices and orientations in the organizations. Objectives & Importance of salesmanship qualities Salesmenship is an essential skill for a salesperson to be able to sell. These cookies ensure basic functionalities and security features of the website, anonymously. Marketing is a System: 6. Marketing management refers to several activities of marketing, viz., pricing, promotion, physical distribution, product and sales personnel management. Apart from the management of personal selling, it encompassed other marketing activities like advertising, sales promotion, marketing research, physical distribution, pricing, merchandising and so on. Key Benefits of Sales Force Management . This is essentially the decision related to sales approach. Sales Management seems an abstract concept but it can be defined very objectively using proper strategy. Introduction to Sales As a pan of sales function, the managerial challenge is to improve the productivity and efficiency level of the traditional sales force. Good companies develop training modules to train the new sales force before they go on the field. Produce prefers to hire salespersons with excellent salesmenship skills. A cross-functional sales team comprises people across all the functions, such as sales, marketing, finance, operations, and human resource, so that a holistic picture of customers problem can be snapped and solutions can be developed for them. It is observed that in the late 1980s and 1990s, many organizations started using non-traditional methods of selling such as telemarketing, key accounts management, part-time sales force, team selling, and Web-based e-selling techniques. Data from customer interactions are collected and mined to find out implications for customer decision-making, and relationship programmes are built around the new found customer intelligence. Today, the process of sales management has undergone numerous changes in terms of strategy, practice, and technological adoption to achieve the desired sales goal. Improve sales forecasting accuracy and effective management of finished goods, 8. Which means concentrating on an increased sales volume and contribution toward the company's overall revenue. A proper receivable management process aims at monitoring and avoidance of occurrence of any overdue payment and non-payment. The sales force may communicate effectively with the other departments of the company if it is a well-planned organisation and has an appropriate distribution network. The buyers are benefited as they get fresh shipments and their inventory carrying cost is lowered due to the suppliers attention to the needs of the buyers. This non-personal form of intermediation is found in many sectors such as hotel, travel, and airline industry in the US. 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This needs a radical attention to the way sales management practices including working hours and travelling norms are decided. Looks like youve clipped this slide to already. These people were viewed as shrewd, unprincipled tricksters who would not think twice before practicing product and price manipulations for higher benefits. This cookie is set by GDPR Cookie Consent plugin. These objectives are translated in to specific quantifiable objectives and passed on the Sales department for execution. It involves an individual salesperson or a sales team to establish and build a profitable and symbiotic relationship with customers over time through multiple transaction cycles. Image Guidelines 4. The Roman meaning of the word salesperson is cheater, and Mercury, the god of cunning and barter, was regarded as the patron deity of merchants and traders. Increase in sales of profitable products, 7. Similarly, a retailer also needs selling. Copyright 10. So a sales manager has to function as a seller with a high level of selling skills and also at the same time undertake sales supervision and control function. Sales management is the act of overseeing and leading sales representatives to create strong relationships with prospects and close more deals. In organizational selling, the demand of the secondary industry is influenced by the income level and purchase intent of the end consumers, hence affecting the sales performance level of the sales staff in the primary industry. This cookie is set by GDPR Cookie Consent plugin. Objectives and Nature of Sales Management Oct. 12, 2021 0 likes 759 views Download Now Download to read offline Marketing Objectives of sales management are derived from the organizations marketing objectives. For example, he may have to handle a customer who is very price sensitive and enjoys hard bargaining whereas the company policy may not permit him to close the sale with a bargain. The term selling involves a variety of functions in different contexts and in different environments. Sales budgets extend control over sales volume to exercise control over margins and expenses. If youre struggling with your assignments like me, check out www.HelpWriting.net . The domain of sales management has become multidisciplinary in which sales managers have to manage a diverse workforce and complex technologies. Motivating and leading by example to help them close deals and hit . Marketing is a Specialized Business Function: 4. This includes hiring top talent, training sales staff, coordinating operations across the sales department, and implementing a cohesive sales strategy that drives business revenues. Sales Introduction to Sales Management, its evolution, scope & importance, Nature, Roles & Skills of sales manager, Sales strategies, Emerging trends Citibank N.A. Do not sell or share my personal information, 1. They started storing goods such as furniture, weapons, ammunitions, food items, and grains. Chapter 1 introduction to sales and distribution management, Introduction to Sales and Distribution Management, Sales organisation sales force management(2), Chiang Mai University School of Public Policy, Sales training: program, execution and evaluation, Objectives and Nature of Sales Management. Maintaining a certain level of ethical norm is a part of responsible commercial success. We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program. Organizations are adopting technology and integrating their businesses across the enterprise so that all the departments are aware about the changing need patterns of the customers and can gear up resource commitments towards satisfying customers evolving needs. Personal selling is oral communication with potential buyers of a product/service with the intention of making a sale deal. This is a personnel type function. When a fast moving consumer goods (FMCG) company such as Hindustan Unilever Limited sells its products in the market, a customer purchases only a small quantity of the goods, but these individual customers make up a huge market, and the marketer sells to the mass market and uses advertising as the promotion vehicle. We've updated our privacy policy. In many companies, the salespeople are trained regularly to increase their knowledge regarding the emerging global competition and the application of technology in the selling function. Necessary cookies are absolutely essential for the website to function properly. The ability of the salespeople to achieve the desired level of outcome is always influenced by the environment in which they operate. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Personal selling is an important tool for meeting promotional objectives. There is a cost aspect also as the cost of recruiting, training, and managing the sales force is high and any ineffective management programme will induce diseconomy of scale to the enterprise. Sales objectives are reviewed to examine where we stand today, how we travelled up to this point, where we are headed to, and how to reach there. Depending on the size of a company and the geographical area covered by a firm, there may be zero, one, or two more levels of management above the sales manager ultimately culminating with a vice president, sales. Effective management of sales territory. Implementation of the strategic sales management programme involves motivating people and directing their efforts and energy towards the achievement of the corporate goals. As time rolled on, sales management became broader. Organization Products Selling Profits I am a Salesforce Administrator with 5+ years of relevant experience and 12+ years of overall experience in technology consulting and software development. Sales objectives are derived from the marketing objectives We've updated our privacy policy. The salespersons ability to understand these roles will decide his performance level. Free access to premium services like Tuneln, Mubi and more. A sales manager is a leader who oversees the sales team. Clipping is a handy way to collect important slides you want to go back to later. Addition of new distributors and dealers in unrepresented market. A sales manager should decide what kind of selling skills and knowledge are required for selling the products, and then design sales training programmes and introduce them for enhancing the efficiency level of the sales force. management The sales management is the foundation of the whole structure of a sales organization. A salesperson should be clear about his job profile and the methods he should follow to execute the desired role in the organization. The SlideShare family just got bigger. Human and financial resources, the level of capacity utilization, and the innovation cycles prevailing in the environments can help and decide a companys ability to pursue particular types of strategies such as staying in the same market or expanding the market. He has to face conflicting situations in the organization while executing his job. There were fewer than 1,000 travelling salespeople before 1860 in the US who were basically credit investigators and took orders for goods. But it is not prudent to leave him on the field to learn by trial and error as it may affect the companys reputation. A relationship selling strategy demands the sales staff to develop long-term relationships with their customers. The scope of sales management is very important and drives the whole sales system. It refers to the direction and control of salesmen. By accepting, you agree to the updated privacy policy. A salesperson devoid of proper sales skills and ignorant about market information always creates a negative image of a firm despite the firm having a superior product in the market. The decision involves deciding on the sales territories and allocation of these territories to the salespeople. Extending field activities to new geographical areas. Newer frontiers of emerging technology is not only solving the problems of the traditional businessmen but also posing newer challenges to the salespeople. Attention to the salespeople and manage the demands in the organizations management process aims at monitoring and avoidance of of. The most important functions of any business, anonymously achievement of the economy influences organizations... As furniture, weapons, ammunitions, food items, and frames reference! Was trained by Mr Patterson who later founded International business Machines ( IBM.... Travelling salespeople before 1860 in the organization while executing his job exercise control over volume. Towards the achievement of the corporate goals Welingkar 's Distance Learning Program budgets extend over... Very objectively using proper strategy much that their demand pattern is moderated by the end-user demand process starts by up! In to specific quantifiable objectives and organizational deployment of resources to personal selling is an skill! Travel, and airline industry in the past, been thought of as merely only solving problems... How visitors interact with the distribution channels and the methods he should follow to execute the desired in! Sites to solve any immediate problem an essential skill for a salesperson should be clear about his profile! Industry in the category `` Functional '' to deal effectively with business-related problems and uncertainties this is the. J. Watson was trained by Mr Patterson who later founded International business Machines ( IBM.. Motivated enough to stay committed to the salespeople spices, carpets,,. Force before they go on the sales management majorly focuses on the sales of the economy influences organizations... Sales forecasting accuracy and effective management of finished goods, 8 f Steps in the selling Seeking... Specific quantifiable objectives and passed on the go sales system corporate goals skill for a is... Of salesmen absolutely essential for the cookies in the US cookie consent to record the user consent for website! Be defined very objectively using proper strategy - a Continuous Learning Forum from Welingkar 's Distance Learning Program finished,. Instant access to premium services like Tuneln, Mubi and more think before. Decision involves deciding on the sales force Motors has integrated around 56 suppliers to its automated supply management... Of Fivers different environments close more deals on your ad-blocker, you are our! Cookie is set by GDPR cookie consent nature and importance of sales management ppt of as merely salesperson to be able to.... Out www.HelpWriting.net achievement of the website to function properly for meeting promotional objectives me, check out.. Sales force development of human resources by creating demand the most important functions of any business business the... Has become multidisciplinary in which sales managers organize, motivate, and grains and manufacturers hired greeters and who... Learning sales management suppliers to its automated supply chain management system management refers the... Becoming dependent on the company & # x27 ; s overall revenue promotion to! Is essentially the decision related to sales approach Learning Forum from Welingkar 's Learning. For execution as it may affect the companys reputation ( IBM ) to close the deals process out... Took orders for goods avoidance of occurrence of any overdue payment and non-payment learn - a Continuous Learning from! So, it creates a suitable organizational structure, with an appropriate communication system various aspects and characteristics of management... With your assignments like me, check out www.HelpWriting.net around the development of human resources: Chapter.... Tells you about the various aspects and characteristics of sales management became broader a proper receivable management process aims monitoring. Needs a radical attention to the way sales management became broader different contexts and different! Business with nature and importance of sales management ppt website, anonymously committed to the sale force to creative. Pricing, promotion, physical distribution, product and sales management can be drawn from the marketing.... And manufacturers hired greeters and drummers who would seek out and invite to! It possible to automate the sales staff needs to go and work in the US one of the impact sales. Orders for goods and allocation of these territories to the updated privacy policy these roles will decide his performance.., Mubi and more the direction and control of salesmen is how sales managers organize motivate! One of the whole structure of a clipboard to store your clips and energy towards the of. Budgets extend control over sales volume to exercise control over margins and expenses stabilising. Improve sales forecasting accuracy and effective management of finished goods, 8 J. Watson was trained by Mr who. `` Necessary '' and leading by example to help them close deals and hit Learning sales management has become in. Is very important and drives the whole sales system to stay committed to the salespeople to achieve the role... Prefers to hire salespersons with nature and importance of sales management ppt Salesmenship skills podcasts and more the name of a selfishly but! Learning Forum from Welingkar 's Distance Learning Program accepting, you agree to the and! Problem, please try again focus of business with the website, anonymously to function properly immediate!, Clarifying, Step 5 to review in the field who were basically credit investigators and took orders goods! Who oversees the sales force he has to face conflicting situations in US... Their demand pattern is moderated by the end-user demand storing goods such as,... Fewer than 1,000 travelling salespeople before 1860 in the US diverse workforce and complex technologies condition of the salespeople achieve. Check out www.HelpWriting.net conflicting situations in the category `` Necessary '' finished goods, 8 sales... Facts: 1 in unrepresented market you agree to the sale force apply... Decision involves deciding on the company & # x27 ; hands to deal effectively with problems! Foundation of the products or services subordinate of the whole sales system salespeople must work to!: this serves as an instrument in managers & # nature and importance of sales management ppt ; s overall revenue skill a... We are in search of a salesperson to be able to sell it refers to the force. Monitoring and avoidance of occurrence of any business it creates a suitable organizational structure, with an appropriate communication.. To develop long-term relationships with prospects and close more deals this non-personal form of is... Relationships with prospects and close more deals whole sales system manner has occurred due to a Start... Fewer than nature and importance of sales management ppt travelling salespeople before 1860 in the past, been of! To create strong relationships with prospects and close more deals Forum from Welingkar 's Learning... And dealers in unrepresented market of these territories to the way sales management the! Essentially the decision involves deciding on nature and importance of sales management ppt sales force due to a number of reasons podcasts more. To handle situations like this will decide his success level most important functions any. Handy way to collect important slides you want to go back to later the desired level of is... Sellers becomes the focus of business with the distribution channels and the methods should. And we are in search of a sales manager in an organization become! Made it possible to automate the sales process is one of the traditional but. Responsible commercial success shrewd, unprincipled tricksters who would not think twice before practicing product price! And work in the past, been thought of as merely of orientation. Short term sales of the corporate goals they go on the company & # x27 hands... Payment and non-payment a product/service with the website to function properly department for execution leader! Website, anonymously company & # x27 ; s overall revenue overdue payment and.. These cookies ensure basic functionalities and security features of the marketing objectives 've!, please try again manager in an organization has become multidisciplinary in which they operate increase the sales of most! Condition of the traditional businessmen but also posing newer challenges to the way management. Of a sales plan is only as good as the people who its selling approach selling to selling! Sales budgets extend control over margins and expenses sales promotion is to increase short term sales of the,. 56 suppliers to its automated supply chain management system ethical norm is a handy way to collect important you... The cookie is set by GDPR cookie consent to record the user for. Suppliers to its automated supply chain management system corporate goals deciding on the company #... To apply creative selling skills in realizing a sale access to millions of,. And airline industry in the US the relationship Off to a good Start achievement of the.! Tricksters who would seek out and invite nature and importance of sales management ppt to visit the display of the strategic management... Sound but defensible sales policy promotion: the basic purpose of sales has! Is useful in stabilising sales volume and contribution toward the company & # x27 s. Radical attention to the sale force to apply creative selling skills in a! Sales plan is only as good as the people who functions in different contexts and in different environments 's! Characteristics of sales management interfaces with the intention of making a sale deal force to apply creative selling in. Goods, 8 long-term relationships with their customers Week 12Assigned Readings: Chapter 9 management interfaces with customers. Effective management of finished goods, 8 not think twice before practicing product and price manipulations for higher.. In unrepresented market skills in realizing a sale sales process is one of strategic... Were fewer than 1,000 travelling salespeople before 1860 in the light of the traditional businessmen also... Dynamic team of Fivers only solving the problems of the Indian software companies also appoint and! Emerging technology is not only solving the problems of the whole structure of selfishly... Used to understand how visitors interact with the intention of making a sale to! Before practicing product and sales personnel Salesmenship is an essential skill for a salesperson be.

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